BA (Hons) Digital Marketing - Degree Apprenticeship (Subject to Approval)

Degree Apprenticeship • Level 6

BA (Hons) Digital Marketing - Degree Apprenticeship (Subject to Approval)

Degree Apprenticeship • Level 6

Type of LearningApprenticeship

Course CodeT0032

CostQuestion tooltip iconRead More

Have a question? Get in touch!

Or call us on 01282 733373

About the course

Our BA (Hons) Digital Marketing Degree Apprenticeship combines theory and practice as you learn how to create and execute a digital marketing strategy. You’ll have all the tools you need to promote a business through social media, websites, apps and e-content.

Designed in collaboration with students, industry experts and national and local companies, it meets government standards for a digital marketing apprenticeship.

You’ll develop workplace skills and competencies including through live projects, supported by your employer and supervised by members of the course team.

Why study with us

  • You’ll work towards Chartered Marketer status on a course that’s accredited by bodies like The Institute of Direct and Digital Marketing (IDM).
  • You’ll create a portfolio of evidence demonstrating your workplace knowledge, skills and competencies.
  • You’ll study topics like data analysis and relationship management as well as social media marketing and optimisation.

Who is this course for?

·        If you want to accelerate your career, develop as a professional Digital Marketer and learn as you earn, this programme is for you.

Type of LearningApprenticeship

Course CodeT0032

CostQuestion tooltip iconRead More

Start Date/s

01/08/2025

Entry Requirements

Successful applicants to BA (Hons) Digital Marketing must possess one of the following:

  • UCAS: 112 points at A2
  • BTEC Extended diploma: DMM
  • BTEC Diploma: D*D*
  • Access to higher education: Pass with 112 points
  • International baccalaureate Diploma: 112 points in higher level subjects
  • IELTS: only 6.0 I GCSEs: Maths and English at Grade C/4 or equivalent such as Level 2 functional skills in Maths and English
  • Our Apprenticeships have flexible entry requirements which take into consideration prior qualifications and experience. This may also include consideration of year of entry

Modules

Year 1

Digital Behaviours

Digital Marketing Platforms and Principles of Marketing

Social Media Communications and Content and Marketing

Introductory Digital Marketing Project

Year 2 

Digital Design for Marketers

Regulation, Ethics and Trust

Marketing Research and Consumer Insight

Applied Digital Marketing Project

Marketing Management

Year 3

Marketing Strategy

Social Media and Optimisation

Contemporary Digital Markets

Data Analysis and Relationship Management

Strategic Digital Marketing Project

Assessment

All apprentices sit an independent end-point assessment (EPA), assessing all the knowledge, skills and behaviours you’ve learnt throughout your apprenticeship.

It’s taken at the very end of the on-programme phase of training when your employer, or in some cases your training provider, is satisfied that you meet the “gateway” criteria to take the assessment.

End-point-assessments are graded and you’ll get an apprenticeship certificate after you’ve successfully completed your EPA. It’s a test that’s valued by current and future employers.

Careers & Progression

With your BA (Hons) Digital Marketing Degree Apprenticeship you could work as an Online and Digital Marketing Executive or Officer in the public, private and charitable sectors.

Read less

As a Digital Marketer you’ll lead on the creation and execution of a digital marketing strategy across a range of digital channels - social media and websites to emails and apps.

You’ll use content marketing and campaign management principles, informed by financial and analytical tools, to achieve business goals.

Information About Fees

Fees will be paid via the Apprenticeship Levy

Have a question? Get in touch!

Or call us on 01282 733373