Marketing for non marketeersNon-Accredited • Non-Accredited
About the course
Standing out from the crowd can be a real challenge for organisations that operate in competitive environments. Marketing should be a whole company approach but is often left in the hands of a specialist team. Introducing the key concept of marketing to others in the organisation may help improve the effectiveness of your internal and external marketing activities. This one-day course will include an introduction to marketing principles including extended marketing mix, benefits of branding and how to communicate to customers effectively.