About the course

This Apprenticeship is designed for individuals working in Marketing, the broad purpose of the occupation is to support customer focussed marketing activities that drive the bemand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the marketing team the mult-channel marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delvering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company. 

You will learn a variety of knowledge, skills and behaviours including; marketing theory, principals of design and copy writing, current and emerging technologies, marketing campaigns, content marketing and content creation, metrics for evaluating marketing activity, SEO and digital developments. At the end of the 12-15months of study apprentices will go through End Point Assessment where they will be assessed on the following: - Project report with presentation and questioning -  interview underpinned by show case Portfolio - showcasing their best evidence. 

Entry Requirements

The requirements for this course are a minimum of 5 grade 5's at GCSE. One of these grades needs to be English Language at grade 5 or above, some employers may ask for grade 6 or above. Having a GCSE in Business or Media could be advantageous but is not essential.

Assessment

This Apprenticeship is End Point assessed, which means that the on-programme learning is formatively supported and collated by the development of on programme knowledge, skills and behaviours but final assessment decisions are made independently by an externally-appointed expert in the field. The End Point Assessment is available after 12 months of being on programme (at a minimum) and focuses on: Project report and presentation - Summative Portfolio - showcasing their best evidence and Interview with Independent Assessor - to discuss the Project and Portfolio.

Careers & Progression

This Level 3 Multi-Channel Marketer Standard Apprenticeship naturally leads into the Level 4 Marketing Executive Apprenticeship, as well as Level 6 Chartered Manager or Digital Marketing Degree Apprenticeships. Additionally, leadership and management qualifications are genuine progression pathways. This Apprenticeship can lead into the following careers: Digital Marketing Assistant/Executive Campaign Executive Social Media Executive Content Co-ordinator Email Marketing Assistant SEO Executive Analytics Executive Digital Marketing Technologist.