Business and MarketingVocational • Level 2
About the course
This dynamic, industry relevant course is divided into two qualifications. In Semester 1, you will complete the pre-advanced, Level 2 Technical Award in Enterprise, which is made up of three Components. In Component 1, you will learn about different enterprises and how they successfully target their customers. We engage with several employers during this Component to give you a real insight into the workings of a real life business. Component 2 is where you will prepare your own business idea and present this as a professional pitch to an investor, allowing you to develop your presentation and professional skills. The final Component is assessed as an examination and covers business finance and marketing. In Semester 2, you will progress onto the pre-advanced, Level 2 Technical Certificate in Marketing, which is delivered as four units. Unit 1 explores how a business successfully uses marketing techniques to delight their customers. This unit is assessed as an examination. Unit 2 is all about Market Research and delves into how a business understands their customers wants and needs to ensure thy can target their products and services accurately. Unit 3 is where you will analyse and create marketing communications such as adverts and social media posts to engage with your target audience. Unit 4 is where you will design and pitch your own unique marketing campaign, developing a range of valuable skills that will make you a real asset to any employer.
Type of LearningSchool Leaver
Study ModeFull Time
Location ByBurnley College
Students wishing to study on the pre-advanced Technical Certificate in Marketing require two grade 4 GCSEs in any subject. We advise all candidates that having Maths and/or English GCSEs are desirable as you will have to resit these as part of your study programme if you achieve a grade 3 or below. All prospective students are required to have an interview with one of our tutors before an offer of a place can be made to ensure this course is the right one for you.
Component 1: Exploring Enterprises, Component 2: Planning for and Pitching an Enterprise Activity, Component 3: Promotion and Finance for Business, Unit 1: Marketing in Business, Unit 2: Research the Marketing of a Product or Service, Unit 3: Creative Digital Marketing Communications, Unit 4: Plan and Present a Marketing Campaign
Component 1 is assessed via assignment based tasks where you explore the way in which an enterprise is created and managed. Component 2 is assessed via a detailed business plan, followed by a business idea pitch to a potential investor (role play). Component 3 is assessed via an online examination which is comprised of multiple choice and written answers. Unit 1 of the Technical Certificate is assessed via an on demand examination completed using a computer. Unit 2 and 3 are assessed through a combination of written reports and presentations. Unit 4 is assessed through the design and implementation of a pitch for a marketing campaign for a selected business.
Careers & Progression
Students can follow two main pathways following the completion of this course. You can progress to our highly popular Advanced level (Level 3) Extended Diploma in Business, which sees many of our students progress onto University to study their specialism. There is also an apprenticeship route, which can see you earn salaries in the region of £14,000 whist you continue your studies into a chosen specialist area (e.g. Digital Marketing). Students progressing into marketing roles following their studies can expect to command a salary in the region of £25,000 - £30,000 (Marketing Executive) up to £45,000 (Marketing Manager).
Our classrooms are equipped with laptops, desktop computers and Chromebooks as many aspects of this course develop your digital skillset.
Extra curricular activities
Whilst studying at Burnley College, you will benefit from a wide range of extra curricular activities, including industry leading guest speakers, trips and visits to businesses and attractions. One such trip is Alton Towers, where you will enjoy a white-knuckle adventure followed by a meeting with the manager of the park, who provides key insider knowledge of how the park is run as a £multi-million business. The college has a wide range of clubs and societies, including a gaming and rock climbing club (provided by our state of the art gym, Fitness Evolution).