Advanced Digital MarketingNon-Accredited • Non-Accredited
About the course
This is a 15 week course that provides an in-depth understanding of Digital Marketing Strategies in practice which then can be implemented within the work place. You will plan, implement and monitor effective digital marketing campaigns which will contribute to operational marketing plans. You will learn how to work different marketing channels and optimize your content in all the main marketing platforms. The subjects include an introduction to digital marketing, social media including scheduling, direct marketing, content marketing, display marketing, affiliate marketing, search marketing, search engine optimization, website optimization and analytics. This course is ideal for those who want to learn about the best digital marketing tools and develop a digital strategy to incorporate into their career.
On this course you will be assessed regularly on practice tasks and assignment to demonstrate the knowledge, skills and behaviors you have developed on the course. Additionally, you will be formally assessed on marketing projects on the completion of the course. You will carry out online digital assessments and your portfolios will be internally assessed. This course is accredited by Burnley College and delivered by Industry led specialists who have current knowledge of Advanced Digital Marketing processes.
Careers & Progression
In todays business world it is so important to have your finger on the pulse in the ever evolving world of Digital Marketing and be up to date on proven strategies to drive leads, sales and business growth. Career aspirations such as digital marketing manager and web manager.